Wish to make your small business smarter and more systematic? Find out about the imprtance of CRM and how
Microsoft CRM can help you in this regard, by going through this article.
The number of small businesses in the United States is well in excess of 23 million, and around
75% of the total American customers transact with them. The companies employ more than half of
the total American workforce too (the number has recently swelled to around 70%, according to
Forbes).
The sophisticated Microsoft CRM system helps to keep the everyday operations of such
businesses properly streamlined. If you are a small business -owner, you should be aware of these
advantages, which CRM has to offer:
- Affordable nature – The CRM system is priced at a reasonable level, and this works in
favor of small businesses. It helps such organizations to manage all types of everyday
business activities, without having to spend a large amount. - Ensures better coordination among the different departments – Lack of business coordination
is one of the biggest problems that any small business faces. CRM allows the
various departments of an organization to work in unison better. For example, the sales
personnel can easily stay in touch with the marketers, thanks to this advanced software
system. Practically all other departments can also be managed effectively with CRM. - Rules out risks of unauthorized data access – CRM clearly specifies the ‘roles’ of the
different users, which, in turn, determines the nature of information displayed to them. The
interface remains uncluttered, and the integrity and confidentiality of valuable business
information never gets compromised. - Helps in framing better marketing policies – For devising more effective buyer
segmentation and targeting policies, the importance of Microsoft CRM is immense. CRM
also helps in following general customer behavior, and identifying the most important
(core) group(s) of buyers. - Preparation of timely reports – Business decision-making is rendered a lot easier – with the
help of the accurate and timely reports generated by the CRM system. You can also find
business forecasts and trend information from the system, which would help you take up
the right policies for developing your small business. - Bolstering cross-sales opportunities – CRM helps you to easily identify cross-selling
opportunities for your business. That, in turn, boosts up the total number of fruitful sales
leads. With greater number of sales and enhanced revenue figures, the cost-per-sales figure
goes down too. The result? Higher profit margins!
Download the entire white paper to find out
About DynLogic LLC
DynLogic LLC is a leading Southwest Ohio, Microsoft Dynamics Partner delivering cloud-based business solutions across industries to local businesses. DynLogic LLC provides business flexible enterprise resource planning solutions including Dynamics GP, and CRM with a team of support staff available when you need us, not just during regular business hours.
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