As the world seems to get smaller everyday reaching customers in a meaningful way is an increasingly difficult and competitive task for businesses. Business that don’t leverage technology for customer engagement through new media and online portals are at a risk of being left behind. Even in the B2B market, customers expect a greater level of control and interaction than ever before. This demand for new forms of customer engagement elevate CIOs to a more critical business role than ever according to a Forrester report.
“The increasingly crucial role that digital technologies play in customer engagement elevates the CIO role in business — if CIOs can move beyond the traditional IT focus on technology assets and adopt an expanded view that centers on customer experience and choice,” Forrester said.
Check out this video to see how NAVCO Security System uses Microsfot Dynamics CRM™ to serve their customers.
“Two years ago we had no customer portal, we were not based. That’s when we came to Microsoft Dynamics CRM and they basically gave us everything that we needed,” said Paul Spruiell VP Group Operations, NAVCO Secutiry Systems. “Once we saw the configurability of the Microsfot Dynamics CRM we knew we were in the money with what we wanted and how we wanted to proceed.”
Customer service is at the heart of what NAVCO Security systems do. Listen to their VP of Group Operations Paul Spruiell talk about how Microsoft Dynamics CRM enables them to provide amazing experiences to their customers.
About goERPcloud
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